Islington Online Brand
Role
Visual design / Project management
Project length
3 months
Release date
September 2014
Brief
In preparartion for a new online programme, Islington Council needs a new sub-set of it's corporate brannd, specifically for online use.
Approach
- Understand the problem - why doesn't the existing brand work online
- Reasearch WAI measurable accessibiltiy standards
- ABC
- ABC
Innovation
- If it's not accessibile, it's not on brand
- HTML brand elements
- Brand guidelines that stakeholders can learn from
The pricipals of the grid structure
The AAA contrast colour palette
Typography
